Hi, I’m Sofia, a multidisciplinary creative strategist and designer passionate about transforming insights into impactful brand experiences. I’m currently pursuing my MFA in Luxury and Brand Management at SCAD, where I’m deepening my understanding of brand strategy, consumer psychology, and the global luxury landscape. I collaborate with teams to research, plan, and design campaigns, content, and visual systems that resonate across digital platforms. With a background in visual design, I bring a sharp eye for aesthetics, composition, and storytelling, while grounding creative decisions in strategy and brand goals. From shaping concepts and building brand identities to executing cross-platform content, I approach every project with both a creative vision and strategic intent, delivering meaningful, audience-driven work.