The Final Touch
In soft morning light, a woman stands before her mirror: silk pressed, hair composed, presence assured… yet something is missing. Searching her makeup bag, she realizes her lipstick is gone. Her attention shifts to her nearby child, who is joyfully playing with two Hermès lipsticks. The moment drifts into the child’s imagination, where an elegant horse leaps effortlessly through an obstacle course formed by lipstick tubes, each jump releasing flashes of rich, expressive color. The woman turns back, smiling as she gently retrieves the lipstick. With a single, deliberate application, her look is complete. She meets her reflection and her child’s gaze, poised, confident, and quietly radiant, embodied in the final touch.
Brand:
Hermès Beauty
Category:
Advertising Video
Roles:
Film Director, Film Editor, Motion Graphics, Design Director
Hermès Beauty entered the market with Rouge Hermès, a lipstick collection rooted in the brand's 1837 heritage of craftsmanship, refined color, and sustainable design. The campaign honors that philosophy: beauty as intention, not accumulation.
THE STORY
A woman prepares for her day, composed and polished, yet something is missing. Her child plays nearby with two Hermès lipsticks, sparking an imagined world where a horse leaps effortlessly through an obstacle course of lipstick tubes, each jump releasing a burst of color. The woman retrieves her lipstick, applies it, and meets her reflection: complete.
Hermès Beauty: the luxury of being yourself.
The campaign positions Hermès Beauty as the final gesture before stepping out. Not a makeover nor a trend, but a quiet, deliberate act of self-recognition.
Three pillars guide the film:
Craftsmanship: the product is treated as a designed object, not an accessory
Completion: beauty as the last detail, not the whole story
Inheritance: a ritual passed between generations, through play and presence
CONCEPT
VISUAL DIRECTION
Clean compositions define the space, with negative space functioning as an active element. Natural morning light fills the room without any artificial glamour, while the camera simply observes in an unhurried, intimate way. The palette stays within ivory, sand, stone, and natural earthy tones, only with brief touches of Hermès orange and lipstick red, used sparingly and exactly where they are needed.
STORY BOARD
SHOTLIST
TEAM AND CREDITS
Producer and Sound Editor: Teara Taylor
Creative Director, Film Editor, and Color Correction:
Lina Forrester
Stylist: Marah Delphonse
Film Director, Film Editor, Motion Graphics, and Design Director: Sofia Baussan
Videographer: Cristina Baussan
Model: Emma Baussan